| Egleston “Ear Drums” TV commercial, season 3
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| Tags : Egleston Atlanta Kim Jonson |
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Egleston “Ear Drums” TV commercial, season 3's Description
 An animated TV commercial for Egleston Health Care Centers, in Atlanta. Designed by Kim Johnson.
All of the season 3 Egleston spots were ending with a fully-animated perspective shot. That was done manually, without any computers. To animate this shot I actually built an entire town out of foam, painted it all white and blackened all the corners of the buildings with a black marker. This created a completely white frame (when seen through a video camera) with black outlines of all the objects. In essence, this was a real 3D wireframe. So, to animate this shot by hand, I recorded multiple takes of moving a hand-held camera away form the foam model; then picked the best take; and then printed some key-frames (not all the frames). Those key frames were re-sized on a photocopier and registered on peg strips. Then, those key frames were traced on animation paper and fully inbetweened by hand.
Those were the good old days, before 3D animation programs... Well, to be honest, 3D animation programs already existed at that time, but we wanted to achieve a hand-drawn feel, so we did it that way. |
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